This project revolves around a health supplement brand imported from Australia to Korea. The brand holds special significance for me, as I was responsible for the initial branding and identity development and have continued to design all of its products. The brand’s target audience is seniors aged 60 and above, requiring a design approach that is visually intuitive and easy to understand, particularly regarding the product’s benefits and ingredients.
Project Goal
The primary objective is to create packaging that appeals to seniors by using clear, intuitive visuals that communicate the product’s purpose at a glance. Given Korea’s fast-evolving trends, the designs also need to stay relevant and contemporary with each new product release, while maintaining the brand’s identity.
Design Journey
A key challenge in this ongoing project is adapting to the rapidly shifting trends in the Korean market. Every time a new product is introduced, the design needs to reflect current market preferences without losing the brand's established identity. The target audience’s needs—primarily seniors—demand that the packaging’s design clearly communicates the product’s function, often through imagery. This has been a major guiding principle in the design process, ensuring the product remains accessible and easily understood.
Design Solution
To meet these requirements, I have consistently incorporated ingredient imagery and clear visual cues that make the product’s benefits immediately recognizable. Each new product is given fresh artwork, which reflects the supplement’s specific ingredients and health advantages, while ensuring that the overall design remains simple and easy to interpret. The design continues to evolve with the fast-paced trends in Korea, ensuring the brand stays competitive while catering to the needs of its core demographic.