Dr.Raphacell Propolis Toothpaste
Dr.Raphacell is a health supplement company that develops and imports products from Australia, Canada, and the United States. Their goal seeks to promote a variety of healthy lifestyles to their customers through their products.
They recently rebranded the packaging of their propolis toothpaste in an attempt to increase customers’ awareness of the product’s natural ingredients and concepts. The new design has been focused on a natural, premium visual identity that allows customers to intuitively resonate with the product’s concept.
The brown color palette intuitively reminds of propolis, the main ingredient of the product. Moreover, the colour represents the warmth and coziness of nature.
The old design didn’t have its own unique visual identity, and the connection between the product’s concept and the way it presented itself was very weak. In turn, the rebranded design looks natural, unique and distinctive.