PROPOLIS TOOTHPASTE - DR.RAPHACEL
Dr.Raphacell is a health supplement company that develops and imports products from Australia, Canada, and the United States. Their goal seeks to promote a variety of healthy lifestyles to their customers through their products.
They recently rebranded the packaging of their propolis toothpaste in an attempt to increase customers' awareness of the product's natural ingredients and concepts.
The new design has been focused on a natural, premium visual identity that allows customers to intuitively resonate with the product's concept.
About Project
Project Goal : Dr.Raphacell develops and imports health supplements from Australia, Canada, and the United States, with a brand promise built around healthier everyday living. For the rebrand of their propolis toothpaste, the goal was to make the product's natural ingredients visible at first glance. The new packaging had to feel natural and premium at the same time, so that customers could recognise what the product stands for without reading a single line of copy.
Design Journey: The starting point was a simple tension: natural and premium usually pull in opposite directions, one toward warmth and honesty, the other toward restraint. The design resolved it by letting the ingredient lead, keeping the layout quiet, and putting the weight on material and finish rather than on decoration. The result is a pack that reads as natural on the shelf and premium in the hand.
