FMCG & CPGPackagingGraphic DesignBranding9 Years experienced
FMCG & CPGPackagingGraphic DesignBranding9 Years experienced
Packaging and brands that connect with consumers
Hey, I’m Heena, a Sydney-based packaging and brand designer with over 9 years of experience across food, wellness, beauty and consumer products. I help businesses turn ideas into clear, distinctive brand systems and packaging that connect with the right audience.
My work goes beyond creating something that simply looks good. I consider how each design communicates, performs on shelf and works in production. From the first conversation to final print-ready artwork, I work closely with clients to shape thoughtful, practical outcomes that feel true to their brand and ready for market.
1
Packaging Design
Strategic, production-ready packaging designed to stand out on shelf and connect with the right audience.
2
Branding Design
Distinctive brand identities built through clear strategy, thoughtful visuals and consistent design systems.
3
Graphic Design
Editorial and supporting design assets created for product launches, including brochures, catalogues, guides and presentations.
4
Marketing Design
On-brand marketing visuals for Amazon listings, Instagram, Facebook and other digital campaigns.
Core Services
Design support from concept to launch
From brand strategy and packaging design to launch assets and digital marketing, I provide thoughtful, production-ready design support tailored to every stage of your product journey.
INDUSTRIES I’VE WORKED WITH
Experience across product-led industries
I’ve worked with brands across food, supplements, wellness, beauty and everyday consumer products. This cross-industry experience helps me understand different audiences, market expectations and production requirements while creating a distinctive solution for each brand.
Work Process
A clear path from brief to final delivery
Each project follows a structured yet collaborative process—from discovery and onboarding to research, creative direction, design and revisions. Once everything is approved, all final and print-ready files are carefully prepared and delivered for a smooth handover.
Marketing Images
Visual content made to launch and promote
I create polished 3D product visuals and lifestyle imagery for advertising, product launches and digital campaigns. From Amazon listing images to Instagram and Facebook content, each visual is designed to stay consistent with your brand and communicate the product clearly.
